Superrich vs SuperRich 1965 vs Grand Superrich: three different companies
Rates checked: 2026-09-16
Best rate USD · Bangkok: 33.21 — Superrich Thailand — Headquarter Rajdamri 1 → Details
Ask anyone in Bangkok where to change money and you will hear “Superrich”. That answer is ambiguous, because there are three separate companies using the name.
Who is who
| Superrich Thailand | SuperRich 1965 | Grand Superrich | |
|---|---|---|---|
| Colour | Green | Orange | Purple |
| Head office | Ratchadamri (Pratunam) | Silom Plaza | Ratchadamri Soi 1 |
| Branches | 20+ | 35+ | Single main office |
They share a history — the business split along family lines — but they are independently run today and set their own rates. None of them is reliably better than the others; the lead changes from day to day and from currency to currency.
The branch matters more than the brand
Both chains publish a separate rate for every branch. The pattern is consistent: head offices are the best, mall branches sit slightly behind. The difference reflects rent, not policy.
So the useful question is never “green or orange”, it is “which branch of any company is highest for my currency right now”.
Grand Superrich is worth knowing
Grand Superrich on Soi Ratchadamri 1 is a single office rather than a chain, and it consistently competes with the two larger names. Because it is two minutes’ walk from Superrich Thailand’s head office, you can check both boards before committing — which is the whole reason the Pratunam area has the best rates in the country.
Others in the same league
Vasu Exchange (Sukhumvit Soi 7/1, BTS Nana) and X-One (Surawong) are long-established and frequently match or beat the big names. K79 near BTS On Nut is another regular contender. Twelve Victory has the widest branch network in the country, reaching Hua Hin, Isan and the border towns.
How to actually decide
Pick the currency, look at today’s ranking across all branches, then walk to the closest of the top few. The gap between first and last in Bangkok is typically 1–2% — on US$1,000 that is $10–20 for a decision that takes ten seconds.